Founder and CEO, EuPD Research and Hoehner Research & Consulting Group
Markus A. W. Hoehner is the founder and CEO of Hoehner Research & Consulting Group and EuPD ResearchSustainable Management GmbH. Markus has top-level research and consulting know-how, particularly in the area of renewable energies, the clean tech sector and in sustainable management. As a globally-thinking and active advocate of the energy transition, in the last three decades he has been implementing numerous initiatives, projects and companies to support the growth of sustainable industries worldwide. Based on his thorough and extensive industry expertise, his initiatives and companies aim to provide a wide-ranging portfolio of in-depth market research, competent consulting, communications know-how as well as profound “go-to-market” strategy implementation services.
Markus founded EuPD Research, the leading research company in the field of auditing and analyzing sustainable management strategies. For two decades EuPD Research is regarded as a pioneer in renewable energy oriented market research and consulting and is also the most recognized certification authority on project and corporate level. In 2009, Markus has founded the global leading Joint Forces for Solar (JF4S) platform as well as the International Battery and Energy Storage Alliance (IBESA). With over 150 events worldwide, the JF4S and IBESA platforms are present at all relevant markets and leading trade fairs. Markus is furthermore founder of the German CleanTech Institute (Deutsches CleanTech Institut GmbH, DCTI), the leading authority in the German CleanTech industry, and he conceptualized the ees International Magazine, leading international specialist magazine for the electrical energy storage industry, successfully distributed since now more than 5 years.
In addition to his dedication to the sustainable energy world, Markus is also committed to social sustainability, with a particular focus on corporate health management. With the Corporate Health Award and the Talent Management Award,he has made a name for himself throughout Germany in the independent evaluation, certification and further developmentof healthy working conditions and sustainable promotion of human resources.
With the help of solar storage and digital technology, consumers will increasingly become the center of the distributed, flexible and clean power world. Many business models have been proposed, several already introduced – but what’s really viable to empower the consumer?