Executive Advisor and Head of Market Intelligence, SolarPower Europe
Michael Schmela is the Executive Advisor to the CEO and a member of the leadership team of SolarPower Europe, the European association of the solar power sector. As of Dec. 2015, he is also Executive Advisor to the first Chairman of the Global Solar Council. Schmela has been working in the solar industry for 20 years. After co-founding Photon-Magazine in 1996, he served in various positions in the Photon group, primarily as Editor-in-Chief of Photon International. In 2014, Schmela started MISCHCO, a company offering strategy consulting and communication services to solar companies. In April 2016, TaiyangNews, a digital news platform for the solar industry that Schmela founded, went online.
A selection of innovative start-ups will present their business ideas using digital solar & storage technologies for the new energy world.